Video: Memory Tapes – “Sheila”

In case you haven’t heard, we were very into the new album from Memory Tapes, putting it in our top 20 for the year. Seems like there are some haters out there, but it’s not stopping our love for this intricately rendered collection of alternatingly dark and shimmering electronic pop opuses. Above you can watch the video for album track “Sheila.” According to a press release, the band has said, “The theme for our ‘Sheila’ video was ‘fractional suicide.’ What happens if you jump off a building, only to have to do over and over again until you succeed? Share Sheila’s journey as her “friends” help her on the way.”

About author
Bryan Parker is a writer and photographer living and working in Austin, TX. He is the founder of blog Pop Press International and print journal True Sincerity and recently released his first book, a volume on Beat Happening in the 33 1/3 series.

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