Soft Metals Share New Video for “No Turning Back”

As a perfect way to commemorate the celebration of true love that is the consumerist paradise of Valentine’s Day, dreamy electro pop band Soft Metals have shared a new video for track “No Turning Back.” The song is culled from Soft Metals’ album Lenses, out now on Captured Tracks. The video, created by performance artist Erica Schreiner and features hands viscerally destroying a variety of representations of hearts. Regarding the video, Schreiner said:

The video “is based on the tarot card: 8 of Cups. Inside each cup there is a heart, which are ripped in half, punctured, unraveled, devoured, shattered, and smashed to illustrate different ways in which we feel destroyed,” Schreiner says. “The paradox of heartbreak is the impossibility to return to the original pre-destroyed state, as you cannot return to what no longer is yet you remain forever changed by it. This video shows the one doing the breaking and becoming permanently rendered as turning their back on love.”

About author
Bryan Parker is a writer and photographer living and working in Austin, TX. He is the founder of blog Pop Press International and print journal True Sincerity and recently released his first book, a volume on Beat Happening in the 33 1/3 series.

Pop Press International © 2024 All Rights Reserved

All photos licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Designed by WPSHOWER

Powered by WordPress