I started Pop Press International to document, support, and dialogue about music in Austin and around the world. In March, I launched True Sincerity for similar reasons, but the project also serves to scratch an itch I’ve been feeling for some time. The ability to generate content quickly is great, but I’ve wanted to spend more time on topics, to focus more closely on subjects. True Sincerity is an interview-based, people-focused publication. The journal angles toward long form journalism pieces and seeks to eschew the pervasive trend of disposable, superficial, and cynical music writing. More could be said, and will be within the covers of the publication and in subsequent issues. For now, we’re celebrating our first issue, and we want you to be there. The show will feature sets by some of our favorite Austin bands, Tele Novella, Borrisokane, Major Major Major, Feverbones, and Alex Napping, and will take place at Cheer Up Charlies on Friday, May 23rd.
